Fractional Chief Visibility Officer
“When a company is ready to be fully seen, everything changes.”
~Karianne Munstedt, CEO, Strategic Impact Partners
THIS IS WHAT A FRACTIONAL CHIEF VISIBILITY OFFICER DOES
Instead of hiring:
A marketing director
A social media manager
A photographer/creative director
A designer
A PR and media agency
A brand and content strategist
…you get one leader who orchestrates the entire visibility ecosystem.
Sees the whole picture
Ensures everything is aligned
Brings in the right professionals
Manages them
Connects the dots
Builds a long-term visibility plan
Your company finally shows up in the world the way it actually is.
The Fractional Chief Visibility Officer Transformation
SIP is the engine behind every touchpoint of our clients’ visibility, aligning their story, visuals, and presence into one cohesive identity.
Strategic Messaging & Brand Clarity
We completely redefined how the client explains who they are, what they do, and why it matters.
This included:
- Clear, accessible messaging for three major products
- Full website copy rewrite
- Alignment of their mission, values, and impact
- Internal clarity that made external communication far more effective
This foundation became the anchor for every visibility decision moving forward.
Photography & Visual Identity
We built a unified visual library that finally reflected the quality and innovation at the company:
- Leadership and team photography
- Product and equipment imagery
- Behind-the-scenes and culture photos
- On-site action photography
These assets elevated their credibility and humanized their brand.
Design, Branding & Digital Presence
SIP led the creation and refinement of all brand and marketing materials, including:
- Design of sales collateral, spec sheets, and marketing assets
- New business cards, diagrams, and program ads
- Advising on a full website redesign and new logo development
- Coordinating a LinkedIn strategy team to build a cohesive presence for the company and its leadership
Everything now looks and feels aligned — modern, credible, and clear.
Expanded Visibility & Thought Leadership
We orchestrated a multi-channel visibility strategy that elevated the company and leadership team’s presence:
- Full LinkedIn coaching, content strategy, and implementation. Follower count has doubled and engagement is 5× the industry benchmark
- Press features in Inc. Magazine, SAT News, and Phoenix Business Journal
- Production of the company’s first brand video
- Executive coaching + sales guidance
- Guidance to increase community presence through events and sponsorships
The company’s voice is now stronger, clearer, and seen by the right people.
IF YOU’RE…
…innovative…growing…mission-driven…and ready for people to finally understand the full depth of what you do
Then our Fractional Chief Visibility Officer service is for you.
This is for companies who want:
Consistency
Strategy
Leadership
Better storytelling
Stronger brand presence
Higher-quality clients
More aligned opportunities
If you want to be SEEN for your value – this is the path.
What would change if every way your business showed up made it easier for people to choose you?
(602) 884-1129
info@strategicimpactpartners.us
12621 N Tatum Blvd #1845, Phoenix AZ 85032
