Client
SUCCESS STORY
From Selfies to Strategic Success:
How One Business Tripled Their Subscribers
When Christian Craft Paper in Phoenix, AZ, wanted to expand its reach, they knew their image needed an upgrade. They invested in strategic branding portraits for their leadership team. When CEO Melanie Moscicki launched her crafting subscription business, she poured her heart into creating high-quality products and services. However, like many entrepreneurs, she relied on selfies and quick snapshots to showcase her offerings online. While her passion was evident, her brand lacked professionalism.
That all changed when Moscicki invested in a strategic branding portraits.
During our session, we worked together to create authentic, professional images that truly reflected her brand’s mission, personality, and expertise. We crafted strategic visuals designed to connect with their ideal audience while maintaining a polished and trustworthy brand identity.
Once the images were ready, Moscicki replaced every image on her website and social media with the new, high-quality branding photos we had created together.
The impact was immediate and undeniable.
Within the first month of updating the images, her number of subscribers TRIPLED.And here’s the most remarkable part: Nothing else changed. Her marketing strategy wasn’t overhauled. A new product wasn’t launched.
The only shift that was made was upgrading the brand visuals—and it completely transformed Christian Craft Paper.
Client Testimonials
"For years, Karianne’s strategic approach to portrait photography has given me and our organization a powerful, cohesive visual presence across our website, social media, and marketing materials. Her work goes beyond just capturing an image—she captures essence, confidence, and authenticity. Every photograph she creates tells a story of leadership, impact, and purpose.
Having access to high-quality, professional images has elevated our brand, strengthened our messaging, and reinforced the credibility and influence of our mission. Karianne understands the nuances of executive presence and how to translate it into visual storytelling that resonates."
Gloria Feldt, Co-Founder and President, Take the Lead
The team at SIP has beautifully captured the essence of who we are—not only as a financial and escrow company, but as a team that’s deeply committed to making a difference in our community.
From photographing our team and individual headshots to covering the many events we sponsor and speak at, SIP has helped us tell a richer, more powerful story. Their photos have elevated our marketing, seamlessly complementing the work of our marketing agency and providing the kind of high-quality visuals that bring our brand to life.
They don’t just take pictures—they see the story, the impact, and the people behind the business. We’ve never felt more aligned with our brand and the work we do.”
– Monica May-Dunn, CEO/CFO Arizona Escrow & Financial Corporation
Working with Strategic Impact Partners completely exceeded our expectations. Karianne and her team helped us see our company through a new lens—literally and figuratively. They beautifully captured not only our team photos, but also the heart of our community impact, the strength of our company culture, and the creativity behind our finished furniture designs.
Through the process, we were reminded just how meaningful our work truly is—not just what we do, but why we do it. The photo sessions felt easy, natural, and even fun, and the end results were fantastic. These images now serve as a powerful reflection of who we are and the difference we’re making.
Strategic Impact Partners isn’t just photography—it’s a strategic visibility partner that helps you tell your story with clarity, pride, and purpose. We’re so grateful we got to be part of this from the beginning."
– Ginger Clayton, CEO , Elontec
