Fractional Chief Visibility Officer
"When a company is ready to be fully seen, everything changes."
Karianne Munstedt, CEO, Strategic Impact Partners
Most businesses are doing incredible work, but they are not SHOWING IT.
W5 Technologies was one of those companies.
They were building incredible, innovative technology serving high level government clients. But for years…almost no one understood:
*What they actually did
*Why it mattered
*Who the real people behind the innovation were
Their visibility wasn’t aligned with their value.
That’s where the Fractional Chief Visibility Officer comes in.
THE PROBLEM BEFORE WE MET
Before SIP stepped in, W5 had:
*No cohesive visual identity
*Outdated branding
*An online presence that didn’t reflect the brilliance of their work
*Minimal thought leadership
*Almost no community presence
*Messaging that didn’t tell the real story
*No process for consistent, high-quality visibility
They were doing extraordinary things, but not showing it.
Their work needed a spotlight.
Their team needed a face.
Their story needed to be told.
THE INCITING MOMENT
W5 knew they needed more than marketing.
They needed a strategic partner— someone who could:
*See the whole picture
*Build a visibility ecosystem
*Bring the right experts together
*Execute consistently
*Ensure the story was true, aligned, and compelling
So they brought SIP on as their Fractional Chief Visibility Officer.
And everything changed.
The Visibility Transformation
Over six months, SIP became the engine behind every touchpoint of W5’s visibility, aligning their story, visuals, and presence into one cohesive identity.
Strategic Messaging & Brand Clarity
We completely redefined how W5 explains who they are, what they do,
and why it matters.
This included:
*Clear, accessible messaging for three major products
*Full website copy rewrite
*Alignment of their mission, values, and impact
*Internal clarity that made external communication far more effective
This foundation became the anchor for every visibility decision moving forward.
Photography & Visual Identity
We built a unified visual library that finally reflected the quality and innovation of W5:
*Leadership and team photography
*Product and equipment imagery
*Behind-the-scenes and culture photos
*On-site action photography
These assets elevated their credibility and humanized their brand.
Design, Branding & Digital Presence
SIP led the creation and refinement of all brand and marketing materials, including:
*Design of sales collateral, spec sheets, and marketing assets
*New business cards, diagrams, and program ads
*Advising on a full website redesign and new logo development
*Coordinating a LinkedIn strategy team to build a cohesive presence for
the company and its leadership
Everything now looks and feels aligned — modern, credible, and clear.
Expanded Visibility & Thought Leadership
We orchestrated a multi-channel visibility strategy that elevated W5’s presence:
*Full LinkedIn coaching, content strategy, and implementation. Follower count has doubled and engagement is 5× the industry benchmark
*Press features in Inc. Magazine, SAT News, and Phoenix Business Journal
*Production of the company's first brand video
*Executive coaching + sales guidance
*Guidance to increase community presence through events and sponsorships
W5’s voice is now stronger, clearer, and seen by the right people.
What They're Saying Now
While W5’s product has a 1–2 year sales cycle, they’re already:
*Receiving more inquiries
*Hearing feedback like: “I had no idea you did all this — now I get it.”
*Seeing their team become known and recognized
*Feeling more confident and aligned in how they show up
Visibility can be hard to measure, but their results speak for themselves:
W5 is finally being truly SEEN for who they always have been.
THIS IS WHAT A FRACTIONAL CHIEF VISIBILITY OFFICER DOES
Instead of hiring:
A marketing director
A social media manager
A photographer/creative director
A designer
A PR and media agency
A brand and content strategist
…you get one leader who orchestrates the entire visibility ecosystem.
You get someone who:
Sees the whole picture
Ensures everything is aligned
Brings in the right professionals
Manages them
Connects the dots
Builds a long-term visibility plan
Your company finally shows up in the world the way it actually is.
IF YOU’RE A COMPANY LIKE W5…
…innovative…growing…mission-driven…and ready for people to finally understand the full depth of what you do
Then our Fractional Chief Visibility Officer service is for you.
This is for companies who want:
Consistency
Strategy
Leadership
Better storytelling
Stronger brand presence
Higher-quality clients
More aligned opportunities
